AI secretary: your calls and WhatsApp messages handled, 24/7

An AI secretary for phone calls is an agent that handles a small business's phone secretarial work. It answers calls and WhatsApp messages, takes complete messages, answers practical questions, spots urgent calls and passes every callback or appointment request to the right person. It answers at any hour, with no queue.

It suits tradespeople, practices, agencies and freelancers who cannot pick up while they work. It does not manage your calendar, your inbox or your admin: it is not an executive assistant.

Published October 22, 2026. Updated October 22, 2026.

If you're looking for an assistant that sorts your email and organises your day, Natalia is not the right tool. It handles what your customers ask you on the phone and on WhatsApp.

1. 1

   It answers

   The caller hears your first message, in the voice you chose. Even if you're already on a call: the plan puts no limit on simultaneous calls.

2. 2

   It takes notes

   It asks for the name, the reason, contact details and the best time to call back, then reads it back to check.

3. 3

   It sorts

   Practical question: it answers. Urgent by your rules: it transfers to the number you set. Everything else becomes a message.

4. 4

   You call back

   You get the request by email, SMS or WhatsApp. Transcript and recording stay in the console.

• Message taking

  Every call you can't take becomes a clear message: who, why, how to reach them. No more voicemail to replay.

• Call screening

  You decide what must be transferred to you right away and what can wait for a callback.

• Callback and appointment requests

  It collects the preferred slot and passes it on. If your booking tool has an API, it can log the request there.

• WhatsApp messages

  Your customers write on WhatsApp, it replies with the same information as on the phone, on a number Natalia provides.

• After-hours cover

  Evenings, weekends, holidays: requests are taken and waiting for you when you're back.

• Sending information

  Address, link, list of documents to bring: it texts them to the customer during or after the call.

A human secretary keeps the edge on delicate situations and admin work. The AI secretary handles everyday calls and messages at any hour, and passes the rest on to you.

• Accountants

  Client questions and callback requests sorted for the right colleague.

• Trades and renovation

  Quote requests noted while you're on site, with the address and the job.

• Real estate agency

  Calls answered during viewings, requests passed to the right agent.

• Insurance

  Messages for the right adviser, urgent claims transferred.

• Healthcare and medical equipment

  Customer requests noted and passed on, with no medical advice.

• Restaurants

  The phone answered mid-service, the request noted and passed on.

Public prices excluding VAT, checked on October 22, 2026. Beyond the Voice plan: €0.20 per minute. Pro (€249) and Enterprise (€499) plans for higher volumes. See plan details

1. 1

   Your number

   You forward your usual number to the agent, or Natalia provides one. No change of phone carrier.

2. 2

   Your rules

   You write its first message, what it should know about your business, what counts as urgent and who to alert.

3. 3

   The pilot

   You try it in the console, then on your real calls. You fine-tune its instructions over the first few days.

• AI receptionist

  Phone and WhatsApp reception for businesses whose switchboard is swamped

• Automated phone reception guide

  Classic switchboard, IVR, outsourcing or AI: the detailed comparison

• AI WhatsApp agent

  Answer your customers on WhatsApp, 24/7

• AI SMS agent

  Send the customer information during or after the call

• Pricing

  Voice, Chat, Mail and Analytics plans