--- title: "AI Secretary for Phone Calls and WhatsApp, 24/7 | Natalia" description: "AI secretary for small businesses and practices: messages, urgent calls flagged, callbacks passed on, WhatsApp. No calendar or inbox. From €99/month." url: https://getnatalia.com/en/ai-secretary lang: en --- # AI secretary: your calls and WhatsApp messages handled, 24/7 While you're with a client, on site or closed, Natalia answers the phone and WhatsApp. It notes who called and why, answers practical questions, spots what's urgent and passes every request on to you. It covers phone and WhatsApp secretarial work, not executive assistance: your calendar and inbox stay yours. [Book a demo](https://getnatalia.com/en/contact) [See pricing](https://getnatalia.com/en/pricing) **24/7** on the phone and on WhatsApp **€0** setup fee **48 h** to pilot on your calls ## What is an AI secretary? An AI secretary for phone calls is an agent that handles a small business's phone secretarial work. It answers calls and WhatsApp messages, takes complete messages, answers practical questions, spots urgent calls and passes every callback or appointment request to the right person. It answers at any hour, with no queue. It suits tradespeople, practices, agencies and freelancers who cannot pick up while they work. It does not manage your calendar, your inbox or your admin: it is not an executive assistant. Published October 22, 2026. Updated October 22, 2026. ## What the AI secretary does, and what it doesn't Its scope: your customers' phone calls and WhatsApp. Admin work and your personal organisation stay with you. ### What it does - Answer the phone and WhatsApp at any hour, with the first message you wrote - Take complete messages: name, reason, contact details, best time to call back - Answer practical questions: opening hours, address, services, documents to bring - Spot urgent calls by your rules and transfer them to the number you set, with a summary - Pass on callback and appointment requests by email, SMS or WhatsApp - Text the customer during or after the call: address, link, list of documents ### What it doesn't do - Manage your calendar or your inbox - Greet visitors on site - Do your admin: mail, invoicing, filing - Act as an executive or personal assistant - Create content: no posts, no visuals, no articles - Give professional advice, whether legal, accounting or medical: it notes the question and passes it to you If you're looking for an assistant that sorts your email and organises your day, Natalia is not the right tool. It handles what your customers ask you on the phone and on WhatsApp. ## A call with the AI secretary, step by step 1. 1 ### It answers The caller hears your first message, in the voice you chose. Even if you're already on a call: the plan puts no limit on simultaneous calls. 2. 2 ### It takes notes It asks for the name, the reason, contact details and the best time to call back, then reads it back to check. 3. 3 ### It sorts Practical question: it answers. Urgent by your rules: it transfers to the number you set. Everything else becomes a message. 4. 4 ### You call back You get the request by email, SMS or WhatsApp. Transcript and recording stay in the console. ## The secretarial tasks it takes on The ones that interrupt you in the middle of the day, on the phone and on WhatsApp. - ### Message taking Every call you can't take becomes a clear message: who, why, how to reach them. No more voicemail to replay. - ### Call screening You decide what must be transferred to you right away and what can wait for a callback. - ### Callback and appointment requests It collects the preferred slot and passes it on. If your booking tool has an API, it can log the request there. - ### WhatsApp messages Your customers write on WhatsApp, it replies with the same information as on the phone, on a number Natalia provides. - ### After-hours cover Evenings, weekends, holidays: requests are taken and waiting for you when you're back. - ### Sending information Address, link, list of documents to bring: it texts them to the customer during or after the call. ## AI secretary, answering service or voicemail: which one to choose? Three ways to make sure no call goes unanswered. Each has its place. AI secretary, answering service or voicemail: which one to choose? | Criterion | Secretary or answering service | Voicemail | Natalia AI secretary | | --- | --- | --- | --- | | Availability | Job or contract hours | 24/7 | 24/7 | | Takes a complete message | Yes | If the caller leaves one | Yes, with the questions you set | | Answers practical questions | Yes | No | Yes, from your information | | Spots urgent calls | Yes | No | Yes, by your rules | | WhatsApp | Depends on the provider | No | Yes, same agent | | Calendar, admin work | Depends on the contract | No | No | | Delicate situation | Yes | No | No: the call is transferred to you | A human secretary keeps the edge on delicate situations and admin work. The AI secretary handles everyday calls and messages at any hour, and passes the rest on to you. ## Who is it for? Small businesses where the person who picks up is also the one doing the work. - ### Accountants Client questions and callback requests sorted for the right colleague. - ### Trades and renovation Quote requests noted while you're on site, with the address and the job. - ### Real estate agency Calls answered during viewings, requests passed to the right agent. - ### Insurance Messages for the right adviser, urgent claims transferred. - ### Healthcare and medical equipment Customer requests noted and passed on, with no medical advice. - ### Restaurants The phone answered mid-service, the request noted and passed on. ## How much does an AI secretary cost? Natalia's public prices, excluding VAT, with no setup fee. Voice agent, Essential plan €99 excl. VAT/month 700 minutes of conversation (about 350 two-minute calls), 1 number, unlimited simultaneous calls, transcripts and recordings. Chat agent, Essential plan €49 excl. VAT/month For WhatsApp messages only: 50 WhatsApp conversations included, then €0.30 per conversation. Setup €0 No installation fee. 12% off with an annual commitment. Public prices excluding VAT, checked on October 22, 2026. Beyond the Voice plan: €0.20 per minute. Pro (€249) and Enterprise (€499) plans for higher volumes. [See plan details](https://getnatalia.com/en/pricing) ## Setup: a pilot on your calls within 48 hours 1. 1 ### Your number You forward your usual number to the agent, or Natalia provides one. No change of phone carrier. 2. 2 ### Your rules You write its first message, what it should know about your business, what counts as urgent and who to alert. 3. 3 ### The pilot You try it in the console, then on your real calls. You fine-tune its instructions over the first few days. ## AI secretary FAQ ### Does an AI secretary replace a secretary? For the phone and WhatsApp, it handles everyday calls, messages and callback requests, at any hour. It does not do admin work (mail, invoicing, filing), does not manage your calendar and does not greet visitors. Its first job is making sure no call rings out. ### What's the difference between an AI secretary and an answering service? An answering service is a human team that takes your calls during the hours in the contract. An AI secretary is a voice agent: it answers at any hour, with no wait, also replies on WhatsApp and passes every request on to you as soon as the conversation ends. For a delicate situation, a person is still better: the AI transfers the call to you. ### Is an AI virtual assistant the same thing? The term covers two things. A personal assistant that sorts your email and plans your day: Natalia is not one. A virtual assistant that answers your customers on the phone and on WhatsApp: that is what the Natalia AI secretary does. ### How much does an AI secretary cost? At Natalia, the voice agent starts at €99 excluding VAT per month with 700 minutes of conversation and 1 number, with no setup fee. For WhatsApp messages only, the Chat agent starts at €49 excluding VAT per month. These are the public prices as of October 22, 2026. ### Can it manage my calendar? No. It manages neither your calendar nor your inbox. It collects your customers' appointment requests and passes them to you, or logs them in your booking tool if that tool has an API. ### How am I told about a message? By email, by SMS or on WhatsApp, as you choose. Every conversation stays in the console, with its transcript and recording. ### Do my customers know they are talking to an AI? You write the agent's first message: it can introduce itself as your practice's or company's AI assistant from the start of the call. We recommend saying so clearly. ### Can I keep my number? Yes. With “Garder mon numéro” (Keep my number), your customers still call your usual number, which you forward to the agent. Natalia can also provide a new number reserved for the agent. ### What happens to the conversations? Every call is transcribed and recorded, then available in the console with its summary. AI processing is entrusted to specialised subprocessors, under contract (DPA, GDPR Article 28). ## Learn more - ### AI receptionist Phone and WhatsApp reception for businesses whose switchboard is swamped - ### Automated phone reception guide Classic switchboard, IVR, outsourcing or AI: the detailed comparison - ### AI WhatsApp agent Answer your customers on WhatsApp, 24/7 - ### AI SMS agent Send the customer information during or after the call - ### Pricing Voice, Chat, Mail and Analytics plans ## Try the AI secretary on your calls A 30-minute demo on your cases, then a pilot on your real calls within 48 hours. [Book a demo](https://getnatalia.com/en/contact)